Having The Right Mindset For Online Marketing


Online internet marketing takes a special kind of person to be successful. Without the correct online marketing mindset, it is very difficult to get anywhere in this arena. Many people think they can put a quick web site together with minimal content and make a quick buck or two. When their dream comes crashing down to the floor they wonder where it all went wrong.

Make money seminars are a common occurrence these days, but are they worth going to at all? In the majority of cases I would say avoid. If you go to one then don’t go to any more. Take action on what you have learnt. If it does not work out then analyse why and get advice. The worst thing you can do is sign up for another expensive seminar. Are you looking for the one secret, the next golden nugget which will earn you top dollar? Believe me it’s not out there. By attending yet another seminar you have immediately proven you do not have the correct mindset for this game.

How many of you reading this article can honestly say you’ve gone on to making a lot of income as a result of attending these seminars? Very few I reckon. You probably read the glossy sales page with some sob story about how he was a penniless boy from a poor part of town before discovering his magic system. Perhaps there is photo of a Ferrari and a big house with a swimming pool. Maybe even shots of him touring the world with his wife. At the end of the sales page you are asked to part with an extortionate amount of money and to rub more salt in your wounds, he gives you the option to pay in instalments. The promise that you too can have this life is nothing short of misleading.

How to develop the correct mindset?

You may have been told it is not feasible for you to have a successful online business. Whoever says this to you has put fear into you. Fear of doing something, fear of failing. Is it any wonder you are finding it difficult to motivate yourself? You end up trying to talk yourself out of it and finding excuses as to why you are not successful.

  • I don’t have the time
  • I don’t have the education
  • Lack of money
  • I need to see my friends regularly
  • It can’t be done
  • It’s not the right time
  • I have a busy social life and no time for internet business

Now instead of looking at all the different ways why you should not be doing it, how about looking at all the reasons why you should be taking the plunge?

Many entrepreneurs have no formal education, but have made it through sheer hard work and determination. Yes you will fail along the way, many times. However, you will learn from those failures and you will pick yourself up and do it right the next time.

Think of when you started to learn to drive. At first it seemed you were never going to master it. The steering, fear of other vehicles, parking, braking, keeping the correct speed, etc. Eventually though you got the hang of it.

Running an online business is a lot of hard work. Anyone who tells you it is easy is kidding themselves and also you. Yes it can make you seem anti-social as you will spend a great deal of time on the various tasks needed to become an online success.

The point I am making is that you must learn about internet marketing and apply the techniques. Most of it you can try out for free or a few dollars at most. Thankfully it is unlike a normal business in that you don’t need a lot of capital to get going. By learning and doing, you begin to develop an online marketing mindset and gradually you start to see progress.

Mix with like-minded people and learn from them. There are only a few components to internet business that you need to master. It’s just a question of tweaking what you learn until you become better. The main thing is not to give up and to aim high for your goals.